Qualifying for Google Adsense represent an interesting matter, as the demands for acceptance a site are mostly common knowledge and are nothing extraordinary.
To qualify for using Google Adsense in your website all you need is a decent website with atleast 10 to 15 web pages with qualifying content. Google specifies a list of topics for which they won't server Ads. Other than that there is no strict conditions such as how big the site should be and how much traffic should it attract. However a webmaster has to first understand Google's Terms of Service, in which Google outlines the Dos and Don'ts of using Adsense on your web site.
The webmaster need to be very careful before applying to Adsense and make sure that his website or blog indeed qualifies for Google Adsense. It is very difficult and frustrating to get into the program or reapply to the program, if you are once rejected. So here we outline some of the things you need to keep in mind before approching Google for Adsense (and to get success out of it, ofcourse).
Content
You need to keep in mind that Google Adsense is there primarily for content-based sites. Websites that focus on pure product sales or only for Ads kinds of sites may not be proper for Adsense. Moreover, all you are promoting is your own product(s), then hosting Adsense might work against you, as the Ads that show up will be direct competitors. So it makes no sense in such cases. If you are building content that is usful for general website visitors, or content focussed on specific topic (niche sites) then you will have good chance of succeding with Adsense.
Forums & Blogs
Some blogs or forums may not be accepted. Still, if the forum or blog is information-rich then they are not only accepted, but may work really well with AdSense for their owners.
Google started with not accepting this type of sites. But it turned out that, in some cases, they represent exactly what users are looking for: Honest, useful, unbiased information, where anybody can express just what they truly think, and right when they feel the need to do it. On condition they are not artificially created for other purpose than that of letting their users interact in the world of ideas and benefit from each other's experience and knowledge.
Image Galleries
Image sites may host AdSense if the images are accompanied by as little as some brief explanatory lines, relevant for the Mediabot, the Googles Media crawler. But these may not yield good results compared to content sites.
Chat Sites
These are not suitable for Google Adsense and thay may not even allow these kind of small talk sites.
Saturday, March 14, 2009
How Google Adsense Works?
Google Adsense advertising system invloves three different kinds of people:
Advertisers: Advertisers use Google Adwords program to advertise their Ads not only on the Google Search results, but also on the content pages of the external websites and blogs that participate in Google Adsense Program. They do this on either PPC (Pay-Per-Click) or CPM (Pay-Per-Thousand Impressions) basis. Advertisers can optionally select which websites they want their Ads to show on.
Publishers or Web site owners: Website owners and Blog owners participate in Google Adsense using which they place the Ads served by Google on their content web pages. They do this by placing a Javascript provided by Google on their webpages or blogs. Website owners has the option to choose various formats, colors and a whole lot of customization options using which they can control and blend the Ads according to the look of their websites. Google Adsense program also provides various performance monitoring options (such as channels) for website owners to track and maximise the performance of Ads on their web sites.
Website Visitors: When a visitor visits a Google Adsense Particepant's website, they see relavent Ads along side the content. If the visitor clicks on any of these Ads, Google shares an undisclosed percentage of the cost of that click with the website owner.
Hence this is how we can summarise the process of how Adsense Program works:
The website owner signs in to the program.
Ads are placed on the website according to:
AdSense™'s contextual selection and filtering criteria
the publisher's options (the publisher gets to filter ads)
the advertiser's option, in the case of impressions-based advertising (the advertiser can choose from a number of available sites)
The publisher receives an undisclosed share of the revenue from the ads.
AdSense is based on the PPC and CPM advertising payment models.
Pay Per Click: AdSense PPC advertisments are text ads that appear on your website according to its contextual selection and filtering criteria. When a site visitor clicks on the ad, the advertiser is charged a small amount, of which Google keeps some and pays some to the website owner.
Pay-Per-Thousand Impressions (CPM): AdSense CPM ads are text or image ads and are site-targeted. The advertiser pays each time his ad is displayed on a page (every time Google ad code is executed by a user's browser). The same, each time an impression is registered, a share of the money goes to the publisher. In this case the advertiser gets to choose the sites on which his ads will show.
Here's how things are going to work behind the scenes: Google centralizes the advertisement through AdWords and uses a contextual targeting algorithm for their placement, that is, sorts them out so as to place them on sites with specific appropriate content.
The strategy lies in the reasoning according to which surfers that visit a page might be interested in finding additional info or products on that particular topic. And it works if the website is good enough for the purpose. Hense by having an attractive website and keeping visitors interested so they feel the need to go further and find out more by clicking on the ads, a Website or Blog owner can benefit from the Google Adsense program.
Advertisers: Advertisers use Google Adwords program to advertise their Ads not only on the Google Search results, but also on the content pages of the external websites and blogs that participate in Google Adsense Program. They do this on either PPC (Pay-Per-Click) or CPM (Pay-Per-Thousand Impressions) basis. Advertisers can optionally select which websites they want their Ads to show on.
Publishers or Web site owners: Website owners and Blog owners participate in Google Adsense using which they place the Ads served by Google on their content web pages. They do this by placing a Javascript provided by Google on their webpages or blogs. Website owners has the option to choose various formats, colors and a whole lot of customization options using which they can control and blend the Ads according to the look of their websites. Google Adsense program also provides various performance monitoring options (such as channels) for website owners to track and maximise the performance of Ads on their web sites.
Website Visitors: When a visitor visits a Google Adsense Particepant's website, they see relavent Ads along side the content. If the visitor clicks on any of these Ads, Google shares an undisclosed percentage of the cost of that click with the website owner.
Hence this is how we can summarise the process of how Adsense Program works:
The website owner signs in to the program.
Ads are placed on the website according to:
AdSense™'s contextual selection and filtering criteria
the publisher's options (the publisher gets to filter ads)
the advertiser's option, in the case of impressions-based advertising (the advertiser can choose from a number of available sites)
The publisher receives an undisclosed share of the revenue from the ads.
AdSense is based on the PPC and CPM advertising payment models.
Pay Per Click: AdSense PPC advertisments are text ads that appear on your website according to its contextual selection and filtering criteria. When a site visitor clicks on the ad, the advertiser is charged a small amount, of which Google keeps some and pays some to the website owner.
Pay-Per-Thousand Impressions (CPM): AdSense CPM ads are text or image ads and are site-targeted. The advertiser pays each time his ad is displayed on a page (every time Google ad code is executed by a user's browser). The same, each time an impression is registered, a share of the money goes to the publisher. In this case the advertiser gets to choose the sites on which his ads will show.
Here's how things are going to work behind the scenes: Google centralizes the advertisement through AdWords and uses a contextual targeting algorithm for their placement, that is, sorts them out so as to place them on sites with specific appropriate content.
The strategy lies in the reasoning according to which surfers that visit a page might be interested in finding additional info or products on that particular topic. And it works if the website is good enough for the purpose. Hense by having an attractive website and keeping visitors interested so they feel the need to go further and find out more by clicking on the ads, a Website or Blog owner can benefit from the Google Adsense program.
What is Google Adsense?
Adsense is an advertising program run by Google that allows the businesses to run their advertisements on the websites of the publishers who participate in the program. Website owners can enroll in the Adsense program and opt to display the text, image and video ads on their websites that are related to the content of their websites. Google takes care of administering their ads and generate revenue for the publishers on either a per-click or per-thousand-impressions basis.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. When a user clicks on any of the Ads displayed on the publishers website, Google shares a certain percentage of the cost that the Advertiser pays for that click with the publisher.
Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). Optionally the publisher can choose to diplay ads from a differnet webiste or simply to show a solid color if he don't want PSAs to show on his site.
Many websites and blogs use AdSense to monetize their content and this caused the creation of millions of niche based websites that focus on a specific niche and attract the visitors and ads related to that niche.
Web masters use several ways to monitise their websites and blogs. Some of them are:
They use a wide range of traffic generating techniques including but not limited to online advertising.
They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
They use various techniques on their websites that encourage clicks on ads. However, Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
Adsense for Search
Adsense for Search is a companion to the regular AdSense program, that allows website owners to place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. When a user clicks on any of the Ads displayed on the publishers website, Google shares a certain percentage of the cost that the Advertiser pays for that click with the publisher.
Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). Optionally the publisher can choose to diplay ads from a differnet webiste or simply to show a solid color if he don't want PSAs to show on his site.
Many websites and blogs use AdSense to monetize their content and this caused the creation of millions of niche based websites that focus on a specific niche and attract the visitors and ads related to that niche.
Web masters use several ways to monitise their websites and blogs. Some of them are:
They use a wide range of traffic generating techniques including but not limited to online advertising.
They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
They use various techniques on their websites that encourage clicks on ads. However, Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
Adsense for Search
Adsense for Search is a companion to the regular AdSense program, that allows website owners to place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.
Thursday, March 12, 2009
Top 8 Google AdSense Money Makers
The following is a list of the Internet’s eight biggest Google AdSense Money Makers publishers. The information was compiled from interviews and articles found on the Internet. This is a list of individual site owners - people just like you and me. Big corporate AdSense publishers like AOL are excluded.1: Markus Frind: PlentyOfFish.com - $300,000 per monthmoney makers Markus Frind is a local Vancouverite who is turning the online dating world upside down. His site, Plentyoffish.com is the biggest free dating site on the Internet. Plentyoffish.com receives up to 500 million page views per month and make over $10,000 per day for Markus, who runs the site from home.You think a site this big would be staffed by a hundred people but the only employee that Markus has is his girlfriend, who helps to answer the emails. Markus coded Plenty of Fish all by himself. The site is lean and mean and requires only four servers to handle all that traffic.Doubts about Makus’s Google earnings were silenced when he posted this $900,000 check from Google. According to Markus’s blog entry, the check represented two months of AdSense earnings.2: Kevin Rose: Digg.com - $250,000 per monthMoney Makers Kevin Rose started Digg in December of 2004 with just $1000. Today Digg is one of the biggest news sites on the Net, with over 400,000 members and over 200 million page views per month. According to this article from Business week, Digg will make Money $3 million this year from a combination of Google AdSense and Federated Media ads. Unfortunately, only Mr. Rose and his accountants knows how much came from Google and how much came from Federated Media. I can try to take a guess based on the number of times I have seen a Federated Media ad vs. a Google ad on Digg but, being in Canada, it’s almost 100% Google ads Money Maker.Whatever Google’s share of Digg’s $250,000 per month in ad revenues may be, one thing is for sure, it is not small.3: Jeremy Shoemaker - $140,000 per monthMake Money From Home Free With Pay-for-performance or Affiliate MarketingPay-for-performance or Affiliate Marketing is a form of online marketing where an advertiser pays for results rather than paying to reach a particular audience. A Web site (the “publisher”) advertises products or services offered by another Web site (the “advertiser”) in exchange for a commission on leads or sales. The publisher displays banners, ads, text links or products on their Web site and ispaid a commission by the advertiser when a visitor takes a specific action, such as filling out a form or making a purchase. Adsense Money Makers Check JpgIf ever anyone can be considered an Internet marketing superstar Money Makers, ShoeMoney would be near the top of the list. Jeremy Shoemaker is a search engine marketer who knows how to take advantage of both Google AdSense and AdWords. In the above photo, you see him with the biggest Google AdSense check he has ever received from Google. The income was earned back in the month of August 2005. Since then Mr. Shoemaker has moved to wire transfers. No doubt, he got tired to dealing with the bank tellers when trying to deposit $100K plus checks every month.Unlike the other Google whores on this list, ShoeMoney, as he likes to be call, does not own just one site. He makes his enormous Google checks using hundreds of sites and thousands of domains.4: Jason Calacanis: Weblogs, Inc. - $120,000 per monthMoney Makers Before Jason Calacanis sold Weblogs, Inc to AOL for $25 million, he got the network of blogs making over $4,000 a day from Google AdSense. So impressive was his AdSense performance that Google used Weblogs for a case study.Now that AOL controls Weblogs, you can bet it is making a lot more than a measly $120,000 a month.5: David Miles Jr. & Kato Leonard - $100,000 per monthMoney Makers According to this Washington Post article, David Miles Jr. and Kato Leonard, claims they make $100,000 a month from their site, Freeweblayouts.net, which gives away designs that people can use on MySpace.The only problem with the revenue figure is it is not 100% AdSense. Free Web Layouts use other advertising networks in addition to Google. However, with a claimed $100,000 per month in revenues, I am fairly confident that the AdSense portion is higher than our next Google whore.6: Tim Carter: AskTheBuilder.com - $30,000 per monthMoney Makers Tim Carter is a licensed master plumber and carpenter with his own radio show. He also makes frequent television appearances. He founded AsktheBuilder.com in 1995, The primary focus has been catering to an avid following of fellow builders on the site. According to the Google case study, Mr. Carter did such a good job tweaking the Google ads on his site that it now makes $30,000 a month.Tim’s AdSense revenues now average $1400 a day and growing. Overall, Carter is enthusiastic about AdSense: it allows him to focus on content development, and gives him built-in tools to measure ad performance and make changes to maximize revenues. “People come to me for help,” says Carter. “They get what they need from my columns and advice - and also from ads delivered by AdSense.”7: Joel Comm - $24,000 per monthMoney Makers Joel Comm is get rich quick guru. He wrote the best selling e-book, What Google Never Told You About Making Money with AdSense. The e-book, along with the website that promotes it has a screen shot of Mr. Comm AdSense earning from November 19, 2005 to December 15, 2005. Whether or not Mr. Comm still makes this much from Google is anybody’s guess.8: Shawn Hogan – DigitalPoint.com $10,000 per monthBack in January of 2005 the New York Times had an article about AdSense, featuring Shawn Hogan, founder of DigitalPoint. The article states that Mr. Hogan makes $10,000 per month from Google AdSense using a very unique revenue sharing model.Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads, said Shawn D. Hogan, the owner and chief technology officer of Digital Point.Mr. Hogan said he started the revenue-sharing approach in 2004 “as kind of a marketing gimmick.”“But everyone seemed to think it was a cool idea,” he said. “I saw a lot of other sites doing the same thing maybe six months later.”
I have Top paying keywords but How to apply them ?
Applying top paying keywords in your website is quite similar to Search Engine Optimization. However, there are many differences as well. I have done in-depth research on the subject. On the basis of that research, I have marked the points you need to keep in mind while optimizing your website for maximum payouts through highest paying Adsense keywords. We will discuss how to apply top paying keywords as well as traffic pulling keywords to a webpage for maximum payouts and traffic.First of all, we must understand that Google Adsense bot (formally known as Google Mediabot) is a subset of Google's main crawler. The crawler detects the theme of the pages and makes an entry in the Google's index (a private index - not shown publicly) that records the theme of all the pages hosting Adsense script. In other words, Google Mediabot has the characteristics somewhat similar to Google's main crawler.There are two types of optimizations that you need to follow to make a web page search engine optimized. Same is the case with Adsense Optimization.Internal Optimization : Internal Optimization includes Meta tags, Title Text, Optimization of content, and internal linking of your website. Here we will learn how to increase relevancy of ads and how to inject keywords that will help you get high paying ads. Internal Optimization has a high impact on the relevancy of ads and CTR.External Optimization : This includes the web pages that are giving links to you (external profile of your website), anchor text being used to link your website, and many more variables that search engines use to evaluate the authoritative importance of a web page. External Optimization helps bring relevant traffic to your website and enables you to earn more by getting more CTR (Click Thru Ratio).How long does your webpage take to show high paying ads?This is an important question that needs to be answered. As soon as you apply Adsense script in a webpage, it is visited by the Google Mediabot (within 2 hours to 48 hours, if the bot is free - immediately). Google Mediabot's responsibility is to evaluate the theme of the web page, and enable ads almost immediately so that your website traffic does not see FREE SERVICE ADS.The relevancy of ads increases as Google's main crawler visits your website and updates its index. Furthermore, you may observe an increase in the earnings as the PR of your website/web page increases. This means that in case of Google Adsense, the internal factors that affect the ads of a particular page are evaluated by Google Mediabot (but Google's main crawler can overwrite them). And on the other hand, the external factors are inspected by the Google Crawler over a period of time. Having said that, there are simply many many factors (including those which you cannot control) that affect your ads. We are going to discuss the factors that you can control. Lets take control!Remember:Relevancy of ads may increase as your page is indexed by Google.EPC (Earnings Per lick) may increase as your PR increases.It entirely depends upon you how well you promote your website and get maximum earnings from your website/web pages.In case of Google, many variables are involved.
Today Earning 250 dollars ( Adsense )
keywords : adsense 2009 , google adsense step by step
The Adsense Marketing concept is most improtance to generate revenue from ads. You must understand the trend of the market and try to adapt with the right keyword. Getting more clicks on your Adsense adsMore CTR = more clicks on your Google Ads.But, is CTR all about position and colors of your ads?
The Answer is No. I think CTR is depends on the quality of traffic, that I will called “Green Traffic”I have create absolutely sure and good clicks from green traffic. I need them at the value of 5-8% of all traffic that come to my web. My secret is I have to create green traffic from niche keyword and invite them to another one web then make them sure and motivate them with the right information. The customers that will increase demand for the supply and then I combine green traffic with the normal traffic. The Normal traffic is a huge and I know they unuseful but generate CTR and I know most of green traffic will find some ads and clicks on my website.
Having experimented with Google Adsense
with one of my hobby portal websites, I was pleasantly suprised when the first cheques started to arrive in the mail.
Since those early days I've been a firm believer that context advertising is the way of the future, and convinced that it can work for any business.Online advertising has come a long way since banner affiliate programs. These days, some webmasters are happy with a few kick-backs from ads to help offset their website hosting costs, but those who are more savvy businesses are really starting to go for the kill and making context advertising a key to their revenue strategy. The 2002 film Minority Report wasn't the best movie that I have seen, but one thing that impressed me was the concept of the main character walking down the street seeing and hearing holographic advertisements that were personalised and relevant to his current interests. Who knows, maybe that is where we are someday headed - in the meantime, the power of context advertising is already here.I was speaking to a client only a few days ago about one of his friends who started blogging with a smaller business and is now attracting more revenue, in the realms of millions of visits and hundreds of dollars a day simply in advertising revenue. This sort of thing is helping to breed the next generation of e-entrepeneur and for some, all it takes is some intellectual property and enthusiasm. The barrier to entry for this business model may have lowered, but there is now also a huge potential for established businesses to benefit.Google Adwords has been out for some time, and an Adwords campaign has become an essential tool in the marketing arsenal of most businesses. Many who got in early generated a lot of business by capitalising on context sensitive results in Google searches with highly targeted and qualified online marketing campaigns. With saturation, Adwords has become less effective over time and other competing products, such as Yahoo Search Marketing have emerged.Adsense has since provided webmasters with a means of serving these ads to a more targeted audience, by displaying ads that are relevant to the content on the pages of their websites. As blogging has taken off, people have started to realise that they could leverage their content, information and knowledge by serving up ads that relate directly to the ideas they put forward. For example, if you have an article on your website with some advice about sports injuries, in this case, the ads which Adsense might serve up would be related to the article and could include local Physios, sports clubs, doctors and the like. There is also Adsense for search, which uses a Google search to provide keyword searching of your site, but returns relevant ads with the search results. This technique has an even higher success rate, as people are actively searching for the sort of things that the ads will offer, and they are less likely to be in the buying mode for your own products or services. Adsense is free to join and the number of advertisers vying for space is continually growing. In an ideal world, you would start getting paid straight away and laugh all the way to the bank.But as with everything in business, the road is not paved in gold, with context advertising there are challenges that you need to overcome to reach your goal. Executing an effective strategy requires careful planning.Context advertising and Adsense is essentially about advertising other companies, and this is not something that every business manager or marketer is naturally happy to do. But thinking outside of the square can not only spawn a whole new lucrative enterprise for yourself, but may even help to grow the entire market, simply by providing information.Like many affiliate advertising programs, Google only pays out once you reach a certain limit. At the moment it is around $100 US dollars (which with our strong Aussie dollar is pretty close to at the moment). Depending on how much traffic your site generates, it may take you a few days, a few months or even a few years to reap the rewards. Most businesses just struggle to get people to visit their site.So you really either need to consider things like search engine optimisation (SEO) very seriously or start to think outside of the square.Almost every business has something to offer, trade skills and secrets, whether you think so or not. They key is to determine what it is and to use it to market your brand and stay a step ahead of your competition. It is the instinct of most CEOs and business managers is to keep their cards close to their chest. This has worked in business for hundreds of years. The first step to is to let go of this mentality and embrace the new models for marketing that the latest version of the World Wide Web, Web 2.0 offers. Sometimes by keeping your smarts under wraps too much can cause you to become too self-involved and lose sight of the bigger picture and your customers. By putting some of your key cards on the table, you can get a better perspective of where you stand in your competitive environment and learn to play the game better. But there is no gamble or risk if you do your homework.In the online space, there are ways to increase the size of your market by blurring the boundaries of your core business. Some businesses are ideal for running context advertising campaigns. Others need a little more thought and strategy.There are other things about context advertising which you need to be careful and aware of. Google has occasionally served up ads for sites which are offensive. There are also opportunities for scams which exists though we don't advocate. Examples of this include "zombie" sites, which simply "borrow" content from elsewhere and click fraud.I'll start by showing you how to start making some sense out of the online advertising opportunities that may be staring you in the face, and introduce the concept of "niche blogging".Heres are some of the first things that I ask myself and perhaps you should also be asking.Do I offer a non-competitive service ? If so, you are an ideal for an Adsense campaign. For example, many associations capture a specific audience and offer journals and publications which are targeted at them. Many businesses may not be in a captive market, but may still offer a non-competitive service. Consider adding context ads to these pages.Am I missing an opportunity in a non-traditional market ? There may be opportunities that are very different to your core business but utilise your strengths and expertise, for example, if you focus on a specific topic or information that might be of particular interest to both yourself and other people in yours or a related industry. For example one idea is to create a blog or website. You don't have to brand it, just identify an audience and provide information in such a way that you can use it to your business advantage. For example, Datalink might create a site explaining the technical steps on how to host a website, which might otherwise be doing us out of potential hosting customers, but if it is on its own site and is aimed at a different audience, such as other web hosts, could give a strategic advantage in a market that we don't usually service. The right approach and angle means that you give away the occasional expert knowledge or trade secret and leverage it without effecting your bread and butter customers.Is my content targeting the right audience for my ad to be effective ? Consider the types of pages where the ads might appear and the type of specific keywords in them. To increase the relevance you may want to increase the density and frequency of keywords, but never to the extent that the reader loses touch with your article. How do I generate the traffic required to make a go of it ?As mentioned earlier, search engine optimisation and keyword techniques play a part, but it mostly comes down the the value of the content that you offer to your target audience. Some tips to increase your SEO are to make sure that your headlines have both keywords, keyphrases and are catchy and if your information supports RSS, you can share your content with other sites to get even better results. In the end the more targeted and desirable the information is, the more interest and therefore money you will make. Find something with bulk appeal and/or a niche market and you'll have the most success.Do I have space on my web design for ads, and will it effect its appeal ? You need to consider this carefully, because ads will only look "right" when there is space dedicated to them. Make sure you choose the right ad units for the available space, if you don't you may risk "breaking" the site design. There are also variations of ad units, some are more "in your face" than others, but generally as they are links, they shouldn't compromise your design if done properly. Avoid mixing them with graphical banners, they can contribute to a messy, ad-hoc appearance. Above all, consider the previous questions and answers and you'll be able to determine whether an Adsense type campaign is right for you.Where can I get advice ?At Datalink we have almost a decade of e-marketing experience to draw from. We do a lot more than just help businesses to set up a Google Adsense campaigns. We analyse their business models to assess whether it is the right technology for them. We find other complementing opportunities and technologies and combine them to get the best results.
Since those early days I've been a firm believer that context advertising is the way of the future, and convinced that it can work for any business.Online advertising has come a long way since banner affiliate programs. These days, some webmasters are happy with a few kick-backs from ads to help offset their website hosting costs, but those who are more savvy businesses are really starting to go for the kill and making context advertising a key to their revenue strategy. The 2002 film Minority Report wasn't the best movie that I have seen, but one thing that impressed me was the concept of the main character walking down the street seeing and hearing holographic advertisements that were personalised and relevant to his current interests. Who knows, maybe that is where we are someday headed - in the meantime, the power of context advertising is already here.I was speaking to a client only a few days ago about one of his friends who started blogging with a smaller business and is now attracting more revenue, in the realms of millions of visits and hundreds of dollars a day simply in advertising revenue. This sort of thing is helping to breed the next generation of e-entrepeneur and for some, all it takes is some intellectual property and enthusiasm. The barrier to entry for this business model may have lowered, but there is now also a huge potential for established businesses to benefit.Google Adwords has been out for some time, and an Adwords campaign has become an essential tool in the marketing arsenal of most businesses. Many who got in early generated a lot of business by capitalising on context sensitive results in Google searches with highly targeted and qualified online marketing campaigns. With saturation, Adwords has become less effective over time and other competing products, such as Yahoo Search Marketing have emerged.Adsense has since provided webmasters with a means of serving these ads to a more targeted audience, by displaying ads that are relevant to the content on the pages of their websites. As blogging has taken off, people have started to realise that they could leverage their content, information and knowledge by serving up ads that relate directly to the ideas they put forward. For example, if you have an article on your website with some advice about sports injuries, in this case, the ads which Adsense might serve up would be related to the article and could include local Physios, sports clubs, doctors and the like. There is also Adsense for search, which uses a Google search to provide keyword searching of your site, but returns relevant ads with the search results. This technique has an even higher success rate, as people are actively searching for the sort of things that the ads will offer, and they are less likely to be in the buying mode for your own products or services. Adsense is free to join and the number of advertisers vying for space is continually growing. In an ideal world, you would start getting paid straight away and laugh all the way to the bank.But as with everything in business, the road is not paved in gold, with context advertising there are challenges that you need to overcome to reach your goal. Executing an effective strategy requires careful planning.Context advertising and Adsense is essentially about advertising other companies, and this is not something that every business manager or marketer is naturally happy to do. But thinking outside of the square can not only spawn a whole new lucrative enterprise for yourself, but may even help to grow the entire market, simply by providing information.Like many affiliate advertising programs, Google only pays out once you reach a certain limit. At the moment it is around $100 US dollars (which with our strong Aussie dollar is pretty close to at the moment). Depending on how much traffic your site generates, it may take you a few days, a few months or even a few years to reap the rewards. Most businesses just struggle to get people to visit their site.So you really either need to consider things like search engine optimisation (SEO) very seriously or start to think outside of the square.Almost every business has something to offer, trade skills and secrets, whether you think so or not. They key is to determine what it is and to use it to market your brand and stay a step ahead of your competition. It is the instinct of most CEOs and business managers is to keep their cards close to their chest. This has worked in business for hundreds of years. The first step to is to let go of this mentality and embrace the new models for marketing that the latest version of the World Wide Web, Web 2.0 offers. Sometimes by keeping your smarts under wraps too much can cause you to become too self-involved and lose sight of the bigger picture and your customers. By putting some of your key cards on the table, you can get a better perspective of where you stand in your competitive environment and learn to play the game better. But there is no gamble or risk if you do your homework.In the online space, there are ways to increase the size of your market by blurring the boundaries of your core business. Some businesses are ideal for running context advertising campaigns. Others need a little more thought and strategy.There are other things about context advertising which you need to be careful and aware of. Google has occasionally served up ads for sites which are offensive. There are also opportunities for scams which exists though we don't advocate. Examples of this include "zombie" sites, which simply "borrow" content from elsewhere and click fraud.I'll start by showing you how to start making some sense out of the online advertising opportunities that may be staring you in the face, and introduce the concept of "niche blogging".Heres are some of the first things that I ask myself and perhaps you should also be asking.Do I offer a non-competitive service ? If so, you are an ideal for an Adsense campaign. For example, many associations capture a specific audience and offer journals and publications which are targeted at them. Many businesses may not be in a captive market, but may still offer a non-competitive service. Consider adding context ads to these pages.Am I missing an opportunity in a non-traditional market ? There may be opportunities that are very different to your core business but utilise your strengths and expertise, for example, if you focus on a specific topic or information that might be of particular interest to both yourself and other people in yours or a related industry. For example one idea is to create a blog or website. You don't have to brand it, just identify an audience and provide information in such a way that you can use it to your business advantage. For example, Datalink might create a site explaining the technical steps on how to host a website, which might otherwise be doing us out of potential hosting customers, but if it is on its own site and is aimed at a different audience, such as other web hosts, could give a strategic advantage in a market that we don't usually service. The right approach and angle means that you give away the occasional expert knowledge or trade secret and leverage it without effecting your bread and butter customers.Is my content targeting the right audience for my ad to be effective ? Consider the types of pages where the ads might appear and the type of specific keywords in them. To increase the relevance you may want to increase the density and frequency of keywords, but never to the extent that the reader loses touch with your article. How do I generate the traffic required to make a go of it ?As mentioned earlier, search engine optimisation and keyword techniques play a part, but it mostly comes down the the value of the content that you offer to your target audience. Some tips to increase your SEO are to make sure that your headlines have both keywords, keyphrases and are catchy and if your information supports RSS, you can share your content with other sites to get even better results. In the end the more targeted and desirable the information is, the more interest and therefore money you will make. Find something with bulk appeal and/or a niche market and you'll have the most success.Do I have space on my web design for ads, and will it effect its appeal ? You need to consider this carefully, because ads will only look "right" when there is space dedicated to them. Make sure you choose the right ad units for the available space, if you don't you may risk "breaking" the site design. There are also variations of ad units, some are more "in your face" than others, but generally as they are links, they shouldn't compromise your design if done properly. Avoid mixing them with graphical banners, they can contribute to a messy, ad-hoc appearance. Above all, consider the previous questions and answers and you'll be able to determine whether an Adsense type campaign is right for you.Where can I get advice ?At Datalink we have almost a decade of e-marketing experience to draw from. We do a lot more than just help businesses to set up a Google Adsense campaigns. We analyse their business models to assess whether it is the right technology for them. We find other complementing opportunities and technologies and combine them to get the best results.
Subscribe to:
Posts (Atom)
